What are Magento 2?
Magento 2 related products rules are conditions that define which products should be displayed as related products on a product page. These rules allow you to show products that are similar, complementary, or frequently purchased together with the current product being viewed.
There are several benefits to using related products rules in Magento 2:
- Increased sales: By displaying related products, you can encourage customers to purchase more items, leading to increased sales.
- Improved customer experience: Related products help customers find products that they may not have been aware of, enhancing their overall shopping experience.
- Enhanced brand perception: By carefully curating related products, you can showcase your product knowledge and strengthen your brand’s reputation.
- Reduced cart abandonment: Related products can entice customers to add more items to their cart, reducing the likelihood of them abandoning their purchase.
- Personalized recommendations: Related products rules can be used to personalize product recommendations based on customer behavior and purchase history.
There are two main types of related products rules in Magento 2:
- Automatic related products rules: These rules are based on predefined conditions, such as product categories, attributes, or sales history. Magento 2 automatically generates a list of related products based on these conditions.
- Manual related products rules: These rules allow you to manually select the products that you want to display as related products for a specific product. This option is particularly useful for showcasing products that are not directly related to the current product but are still relevant to the customer’s interests.
To create related products rules in Magento 2, follow these steps:
- Navigate to Marketing > Promotions > Related Products Rules.
- Click on the “Add New Rule” button.
- Enter a rule name and select the rule type (automatic or manual).
- Define the rule conditions. For automatic rules, select the conditions that will determine which products are displayed. For manual rules, select the specific products you want to display.
- Set the rule priority. The priority determines the order in which rules are applied.
- Configure additional options, such as the display title, sorting order, and “Add to Cart” button visibility.
- Save the rule.
Here are some tips for creating effective related products rules in Magento 2:
- Use a variety of rule types: Combine automatic and manual rules to create a comprehensive set of related products recommendations.
- Consider product category and attributes: Use product category and attribute filters to display relevant related products.
- Analyze sales history: Use sales history data to identify frequently purchased products together.
- Personalize recommendations: Use customer behavior and purchase history to personalize product recommendations.
- Test and refine: Regularly test and refine your related products rules to optimize their effectiveness.
Conclusion
Related products rules are a powerful tool for increasing sales, enhancing customer experience, and strengthening brand perception in Magento 2 stores. By carefully crafting and implementing these rules, you can guide customers towards relevant products and encourage them to make more informed purchasing decisions.
